Victoria's Secret PINK Campus Representative
From July 2018 to June 2020, for two years I worked as one of two VSPINK Campus Representatives at the University of British Columbia. As a VSPINK Campus Rep, my job was to take charge of all social media platforms of @UBCPINK (Instagram, Facebook, Snapchat, and later in 2020, Tiktok), plan on-campus events to promote new VSPINK product launches, organize in-store parties at the Downtown Vancouver Robson VSPINK, and work with the official VSPINK marketing team to create new online content & provide product feedback to headquarters in Columbus, Ohio & New York, New York.
When my co-rep, Michelle, and I were recognized as a top performing school in 2020
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UBC PINK Campus Team 2019-20
With my 2019 co-rep, Shivani, @ VSPINK Columbus, OH HQ
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Seamless 2020 IG stories campaign.
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Quick stats...
- Grew 1300+ followers within 2 years and reached 53,800+ views on IG stories in a week-span promoting International Women’s Day campaigns.
- Masterminded all posting strategies, specifically Instagram stories, posts, & reels, hitting an average reach of 2000 per post, with the highest & most engaged post accumulating 1423 comments, 519 likes, and 78 follows.
- Created interactive social media content (Instagram Stories/Posts, Facebook Event Cover Photos) with Illustrator, Photoshop, Final Cut Pro, Canva, Unfold, Hype Type, & UNUM.
- Executed in-store parties at PINK Robson Vancouver store, made total sales of CAD $7,200+ within 2 hours.
- Organized 30+ pop-up activations & campaigns promoting new product launches reaching size 150+ at UBC (networking sessions, yoga classes, sport workshops, pop-up game booths), and collaborated with various student organizations & sponsors (eg. Yerba Mate, Redbull, Bumble).
- Chaired and hired a PINK Campus Team of 14, organized weekly meetings, agenda, & volunteer schedules for our events.
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We hosted a networking event for females in business & tech in collaboration with UBC nwPlus.
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We hosted a free spin class in collaboration with Ride Cycle Club, as well as an on-campus toiletries drive for Downtown Eastside Women's Centre.
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Some of my notable achievements...
- Chosen as one of the top 11 performing schools (out of 125) in Spring 2020 for a monetary prize (due to COVID-19; in place of an original visit to Ohio + New York headquarters).
- Chosen as one of the top 10 performing schools (out of 110) in Spring 2019 for an incentive trip to Ohio + New York to visit Victoria's Secret Corporate Headquarters.
- Chosen as one of two Campus Reps to go to Los Angeles for an official PINK photo shoot and video shoot, and worked with creatives from PINK's photography, videography, and styling teams on a summer shorts campaign released across all stores in North America.
- Chosen as the Design Challenge Winner for PINK phone wallet freebie graphic design contest in Spring 2019, where the final design was printed on phone wallet stickers and distributed across 110 schools in North America.
2019 Top 10 Schools Incentive Trip @ VS NYC HQ
Official VSPINK photo shoot in LA, California
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With VSPINK CEO, Amy Hauk
On VSPINK summer 2019 marketing promo
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The VSPINK campaign video that I was a part of, which was released across all stores in North America.
I was the winner of the phone wallet design challenge, which was printed & distributed across all 110 VSPINK college campuses.
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My goals at the start of my second year as a Victoria's Secret Pink Campus Rep were: to maintain positive Campus Team relationships, to facilitate a good connection with our Vancouver Robson Store Managers, to collaborate with more UBC organizations focused on female empowerment, and to be one of the top performing schools for two years in a row.
In 2019-2020, I wanted to create a program that was more than just a marketing team. I structured it to allow UBC girl bosses to connect in educational, healthy, active, and philanthropic means, leading to collaborations with nwPlus, UBC Women's Ultimate Team, Totem Park Residence Association, UBC Sororities, Sauder Sports, RABBITATS FOR HUMANITY INC, and Downtown Eastside Women's Centre.
I am very grateful for the opportunities this role has provided to me, from social media strategy, to event organization, to expanding my network. I continue to live by #GRLPWR on a daily basis and I am excited where the next steps take me!
In 2019-2020, I wanted to create a program that was more than just a marketing team. I structured it to allow UBC girl bosses to connect in educational, healthy, active, and philanthropic means, leading to collaborations with nwPlus, UBC Women's Ultimate Team, Totem Park Residence Association, UBC Sororities, Sauder Sports, RABBITATS FOR HUMANITY INC, and Downtown Eastside Women's Centre.
I am very grateful for the opportunities this role has provided to me, from social media strategy, to event organization, to expanding my network. I continue to live by #GRLPWR on a daily basis and I am excited where the next steps take me!